The apparel industry uses marketing psychology to create compelling narratives around clothing, influencing consumer behavior. While this can encourage self-expression, it risks promoting overconsumption. Consumers are urged to choose brands like Indiehaat that prioritize empowerment, sustainability, and ethical practices, aligning fashion choices with personal values and promoting conscious consumption.

Explore the timeless appeal of six classic colors—black, white, navy blue, gray, red, and beige. These versatile hues transcend trends and offer endless possibilities for creating lasting, stylish impressions in both fashion and interior design.

India faces a massive textile waste problem due to fast fashion. Current treatment involves informal recycling, downcycling, incineration, and landfilling. To tackle this, India needs better infrastructure, technology, and policies to promote circular fashion and reduce environmental impact.

Kota Doria, a delicate fabric from Rajasthan, blends tradition with modernity. With its origins in the 17th century, it’s evolved through innovative designs while maintaining its elegance. As sustainability rises, Kota Doria continues to captivate with its timeless appeal and adaptability.